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Client: Alex Cockx, Owner of a Karate Academy
Location: Manchester, UK
Focus: Karate only
Monthly Tuition: ~£50 per student
Growth Stats: +65 students in 4 months → Now at 342 total
Revenue Impact: +£3,250/month (recurring) plus profitable front-end offer


“We weren’t starting from zero, but we didn’t know how to scale.”

Before joining 7FD, Alex had two karate locations and a decent-sized student base (~240 students), but hit a wall.

“I was doing everything myself. I wanted to scale, but I didn’t know how to build or trust a team.”

Like many instructors, he hesitated to delegate. But after joining the program, he made one commitment:

“I decided I was going to do everything that was asked of me.”


The Breakthrough: Team + Time + Predictability

With 7FD’s help, Alex:

  • Hired a Dojo Assistant to handle bookings
  • Got ads launched and leads flowing
  • Set up a profitable front-end offer to eliminate cash flow issues
  • Learned to track key numbers daily for accountability
  • Focused his time on teaching and scaling—not admin

“Within weeks, my time was freed up, and we started growing fast.”


The Results

  • +65 students in 4 months
  • From ~240 to 342 students total
  • ~£3,250/month increase in recurring revenue
  • Profitably acquiring students from Day 1
  • Full systems + personalized support, not just info

“Before, we had to wait 30 days to recover ad spend. Now we’re profitable upfront.”


What Sets 7FD Apart?

“This wasn’t just a group coaching program. It felt like a mentorship. They genuinely wanted me to succeed.”

Alex emphasized the structure, support, and accountability:

  • 1-on-1 calls every 2 weeks
  • Group calls for extra help
  • Daily tracking for leads, signups, and progress
  • Results-based guarantee to ensure real outcomes

Final Word for Other School Owners

“I’m not special. I’ve hit the same walls every instructor has. But if you want to grow—and stop doing everything alone—this program gives you the blueprint.”


🔥 QUOTE HIGHLIGHTS

  • “We added 65 new students in 4 months.”
  • “We went from 240 to 342 students—and I got my time back.”
  • “It’s not a group coaching program. It’s a mentorship.”
  • “I used to do it all. Now my team runs the back end, and I focus on impact.”
  • “They helped me stop guessing and start scaling.”
  • “We’re not waiting 30 days to recoup ad spend—we’re profitable from Day 1.”
  • “If you’re scared to grow because you don’t trust a team—this fixes that.”
  • “I’m not special. I just followed the process.”
  • “This program isn’t theory. It’s accountability, strategy, and real help.”
  • “It was the biggest blessing ever.”

author avatar
Jennifer Waters
At 7 Figure Dojo, our mission is to help service-driven businesses grow sustainably—without losing the heart of why they started in the first place. We specialize in helping founders who want to make an impact through what they offer: whether that’s martial arts, tutoring, fitness, or any other business built on real relationships and real results.

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