Most martial arts school owners don’t fail because of passion. They fail because they hit a ceiling.
Alex Cockx was there. Owner of a thriving karate academy in Manchester, UK, Alex had two locations and over 240 students. On paper, things looked good.
But behind the scenes?
He was maxed out. Running ads, answering phones, scheduling trials, following up with leads—on top of teaching classes. Growth felt like a grind.
“We weren’t starting from zero, but we didn’t know how to scale.”
The Hidden Bottleneck: You
Here’s the truth: you can’t scale what only exists in your head. Too many school owners try to do everything. Not because they want to—but because they don’t trust the process (or a team).
That was Alex.
Until he made a decision:
“I decided I was going to do everything that was asked of me.”
He joined 7 Figure Dojo and committed to playing full out. No excuses. No half-measures.
The Breakthrough Formula: Team + Time + Predictability
Within weeks, Alex:
- Hired a Dojo Assistant to manage trial bookings and admin.
- Launched paid ads that actually converted.
- Installed a front-end offer that made lead gen profitable from Day 1.
- Began tracking key numbers daily to stay accountable.
- Got his time back to focus on what he loved: teaching and growing.
“Within weeks, my time was freed up, and we started growing fast.”
The Results
- +65 students in 4 months
- From ~240 to 342 total
- ~£3,250/month in recurring revenue
- Profitability from the first trial (no more waiting 30 days to recover ad spend)
- A business that runs on systems, not stress
“We’re not waiting 30 days to recoup ad spend—we’re profitable from Day 1.”
What Makes 7FD Different?
“It’s not a group coaching program. It’s a mentorship.”
Alex isn’t the only school owner to say this. Here’s what stood out to him:
- 1-on-1 calls every 2 weeks
- Group calls for extra support
- Daily tracking for leads and signups
- Real accountability to take real action
“They helped me stop guessing and start scaling.”
If You’re Stuck, You’re Not Alone
Alex said it best:
“I’m not special. I’ve hit the same walls every instructor has. But if you want to grow—and stop doing everything alone—this program gives you the blueprint.”
Key Takeaways
- Scaling is a skill. It’s not about working harder. It’s about doing the right things in the right order.
- You need a team. Whether it’s part-time or full-time, you can’t grow without help.
- Systems create freedom. When your backend runs without you, you can focus on impact.
- Profitability from Day 1 is possible. You just need the right offer and the right ads.
“I used to do it all. Now my team runs the back end, and I focus on impact.”
“This program isn’t theory. It’s accountability, strategy, and real help.”
If you’re where Alex was, know this: there is a better way. And you don’t have to figure it out alone.
Ready to grow with less grind? Book a Free Strategy Call
