“There’s no hesitation—just do it. It’s 100% worth it.”
From Garage Roots to Growth Machine
Larry Chasteen started G1 Martial Arts out of his garage with a mission to make martial arts accessible in Dalton, Georgia. Passion? Unlimited. But by 2020, growth stalled. He was stuck in a cycle of 5 a.m. privates, chasing word-of-mouth leads, and struggling to systemize anything beyond the mat.
Despite a solid background in sales, Larry was losing steam. He was the face, the coach, the admin, and the janitor. Burnout was looming. The dream that started in a garage was now a grind with no clear path forward.
The Turning Point: Partnering with 7 Figure Dojo
When Larry found 7FD, he didn’t need hype—he needed results. In just 90 days, G1 Martial Arts transformed from hustle-heavy to system-strong.
Here’s what changed:
1. Lead Flow: From Crickets to Consistency
Facebook ads became a pipeline of pre-qualified leads. No more waiting on referrals or hoping someone saw a flyer.
“Before, I couldn’t get people in. Now, Facebook ads are killing it.”
2. Systems That Scale
We implemented proven structures for onboarding, pricing, and tracking. Larry didn’t need more tactics—he needed a system.
“We were stuck. Now we have a system that works every time.”
3. Coaches, Not Just Helpers
We gave Larry a framework to train and empower assistant coaches—so the weight wasn’t all on him.
“You’ve helped me build a team and I’m finally paying my coaches.”
4. Time Back in His Hands
No more 5 a.m. sessions. Larry set business hours and stuck to them. He took back control.
“The peace of mind you’ve given me… I finally have a life outside the school.”
The Result? $40K+ in 90 Days
- Students: 135 → 163+
- Revenue: +$40,000/year projected
- Team: Coaches trained, paid, and performing
- Freedom: Larry runs the business—not the other way around
“I made my money back. I don’t even care what I paid because what you’ve given us is worth far more.”
Key Takeaways for School Owners
If you’re stuck in the grind like Larry was, here’s what you need to do:
- Stop depending on word-of-mouth. Paid ads work—if you know how to run them.
- Systemize your business. Sales scripts, onboarding flows, and retention models aren’t nice-to-haves. They’re the path to freedom.
- Build a real team. Train your staff with frameworks. Get out of the hero trap.
- Reclaim your time. Boundaries and structure give you back your life.
“This is the best thing I’ve done for my school. Period.”
Ready to Scale Like Larry?
If you want more leads, more freedom, and a real business that doesn’t depend on you doing everything… Book a Strategy Call with 7 Figure Dojo today. Let’s build your growth playbook.
