From $20K to $6K Overnight
When COVID hit, Stryker Martial Arts Academy in Bristol, Virginia, took a gut punch. Revenue nosedived from nearly $20K/month to just $6K. The team was literally teaching classes in the parking lot to stay afloat.
Chris Massie, the owner, wasn’t new to hustle. He had built his school from scratch using grit and instinct. But this time was different. Survival wasn’t about working harder — it was about working smarter.
Truth Bomb: Hustle Alone Won’t Save You
Most school owners think the answer to a drop in revenue is to grind harder. More classes. More follow-ups. More “please sign up” energy.
But when your systems are broken, more hustle just digs a deeper hole.
Chris didn’t need another motivational quote. He needed a roadmap. That’s when he partnered with 7 Figure Dojo.
The Recovery Playbook
Chris and his wife made a decision: “We’re going all-in. We’re doing everything 7FD tells us to do.”
Here’s what that looked like:
- Turned Facebook & Instagram Ads Back On
- We helped Chris build new creative and offers tailored to post-COVID concerns.
- Mastered Appointment Setting & Sales
- Chris personally learned and ran our plug-and-play sales system — even while recovering from hip surgery.
- Trained Staff, Delegated Roles
- Events, front desk, intro classes — we helped streamline who does what, so Chris could focus on growth.
- Automated Referrals & Follow-Ups
- With scripts and systems, they turned every happy student into a recruiting machine.
Results That Speak for Themselves
- 172 active students
- $16,000+ in monthly tuition (not including retail or camps)
- 8 intros in one night → 6 enrollments
- Multiple 15–20 student growth months
“We sleep better at night. We’re not guessing anymore. We’re growing.”
Action Steps for Your Comeback
- Audit Your Systems: Where are you bleeding leads? Where are you wasting time?
- Own Your Sales: Learn a real system. Practice it. Track it.
- Invest in Marketing: Paid ads work — if your backend is ready.
- Train Your Team: Stop being the bottleneck. Scale by delegation.
- Get a Guide: Don’t DIY your way through disaster. Find a proven roadmap.
Final Word from Chris:
“If you’re sitting on the fence… pull the trigger. You won’t regret it.”
