“Within the first 10 minutes, Jennifer gave me value. The advice was genuine, proper, and decent—because she’s been there and done that.” —Mr. Ivan Rolls
The Hidden Challenge of Growth
When you cross 1,000 students and stretch across eight locations, most people assume you’ve “made it.”
But if you’re anything like Ivan Rolls, owner of Family Martial Arts in Cheshire and North Wales, you know that success comes with a new beast:
Operational overwhelm.
After 25+ years in the martial arts game, Ivan had scale. He had students. But his systems? Not so much.
He wasn’t looking for another coach. He was looking for someone who could spot problems fast—and give him real, dojo-tested solutions.
Enter 7 Figure Dojo: Diagnosis Within Minutes
In Ivan’s own words:
“You identify problems very quickly. From the very first chat, you nailed the issue—too much focus on memberships, not enough on programs.”
Within 10 minutes of speaking with Jennifer, the real bottleneck surfaced:
An over-reliance on the membership model.
That one insight cracked the door open to a bigger transformation.
What We Did (And Why It Worked)
1. Rebalanced the Revenue Model
Memberships aren’t bad. But when they’re your only growth lever, you’re leaving cash and control on the table.
Ivan started shifting toward a program-based structure that allowed for:
- Higher ticket offers
- More targeted marketing
- Stronger retention frameworks
2. Created a Strategic Roadmap
No fluff. Just a clear, tailored action list with priorities and deadlines.
Now, Ivan knows exactly what to focus on each week—no more guessing or chasing shiny objects.
3. Installed a Decision-Making Framework
Most coaching focuses on what to do.
We coached Ivan on how to think.
So every choice he makes is rooted in long-term clarity, not short-term chaos.
4. Delivered Precision Coaching
This wasn’t cookie-cutter. Every piece of advice was built around his dojo, his students, and his bottlenecks.
“It’s not just coaching—it’s empowering decision-making with experience behind it.”
The Results: Clarity, Control, and Confidence
- Student Count: ~1,200–1,300, stable at scale
- Business Model: Shifted toward high-profit programs
- Milestone: Strong implementation plan and clarity on systemic weak points
“Even people in the industry were asking me, ‘What’s going on? You seem dialed in.’”
Action Steps If You’re In Ivan’s Shoes
- Audit your revenue model. Are you overly reliant on memberships?
- Build a roadmap—not just a to-do list.
- Invest in coaching that helps you think, not just execute.
- Prioritize dojo-specific solutions over general advice.
Ready for Your Own Breakthrough?
If you’re running multiple locations or scaling past 200 students, you’re probably not dealing with marketing problems.
You’re dealing with system problems.
Let’s fix that.
Book a Strategy Call
In 10 minutes, you’ll know if we can help. (Spoiler: We probably can.)
