CASE STUDY: From Barely Surviving to $16K+/Month — How Stryker Martial Arts Academy Rebuilt After COVID
Client: Chris Massie, Owner of Stryker Martial Arts Academy
Location: Bristol, Virginia
Student Count: 172
Monthly Tuition Revenue: $16,000+ recurring
“We were knocking on the door of $20K… then dropped to $6K.”
Before the pandemic, Chris had built a thriving school in a small town using instinct alone. But COVID hit hard.
“We were training in the parking lot just to keep going.”
After losing over 70% of their revenue and facing a sudden rent hike, Chris and his wife knew they needed real help.
The Game-Changer: Partnering with 7 Figure Dojo
“We made a family decision to do whatever 7FD told us to do.”
Chris and his team:
- Got Facebook and Instagram ads running again
- Learned appointment-setting and sales systems
- Got help training staff and running events
- Used referrals, automation, and scripts to boost conversions
Even while recovering from hip surgery, Chris dove deep into the process and took over all sales.
The Result? Predictable Growth.
- 172 active students
- $16K+ in monthly tuition (not including retail or add-ons)
- 8 intros in one night → 6 enrollments
- Multiple 15–20 student months
“We’re sleeping better, we’re not guessing, and we’re growing.”
Final Advice for Other School Owners:
“What are you waiting for? If you want success, pull the trigger. You won’t regret it.”
🔥 QUOTE HIGHLIGHTS
- “We dropped to $6K after COVID. Now we’re over $16K/month and climbing.”
- “I didn’t want a job. I wanted freedom. 7FD gave us that.”
- “I’m a walking example of what happens when you follow the process.”
- “The most thorough, turnkey, simple system we’ve ever used.”
- “We had 8 intros in one night—6 enrolled on the spot.”
- “While recovering from hip surgery, I learned the sales system—and now I close every deal.”
- “If you’re sitting on the fence… pull the trigger. You won’t regret it.”
- “I sleep better at night now. We’re not guessing anymore.”
- “Our community knows me as ‘the Karate Guy’—and I love that.”
- “We went all-in. That’s when everything changed.”
