Client: Jon Bullock
Location: United Kingdom
Timeline: 4 months
Focus: Self-defense school with high instructional standards
Objective: Build a school that scales without compromising values
“Most coaching I tried was about quick wins. I needed a system that would build something lasting.”
Jon had seen a lot of martial arts coaching programs—but most were overly focused on short-term tactics.
“It was always about the next £200 promotion. What I wanted was a real business model—one that would let me grow sustainably and still be proud of the school I was running.”
That’s when he found 7 Figure Dojo.
What Changed?
✅ Program-based positioning: Reframed classes as goal-driven programs rather than casual drop-ins
✅ Value-based pricing: Confidently raised prices to match the value being delivered
✅ Higher quality students: Attracted families looking for long-term growth, not just another club
✅ Adaptable systems: Applied 7FD strategies with slight UK-specific modifications—while keeping the core principles intact
✅ Path to freedom: Now focused on building a school that can operate without him in the day-to-day
“We’re not just another after-school option anymore. This is something students commit to—and that’s changed the kind of people we attract.”
Core Results
- Created a clear, scalable program structure
- Attracted better-fit families committed to growth
- Improved pricing without compromising values
- Installed systems to support long-term autonomy
“The systems don’t water down your school—they help you run it on purpose.”
Advice for Other Martial Arts Instructors
“If you love what you do but aren’t getting what you want out of it, get the right help—from people who’ve actually built what you want to build.”
“7FD doesn’t give you theory. They give you systems they actually use. You just have to implement and adapt to your market.”
🔥 QUOTE HIGHLIGHTS
- “I didn’t want quick hacks—I wanted a long-term model that works.”
- “We’ve stopped competing with football and gymnastics. This is a program, not just a class.”
- “It’s not theory. It’s implementation from people who’ve done it.”
- “The families we’re attracting now are higher quality and more committed.”
- “7FD helped me build something I’m proud of—and that doesn’t rely on me for every piece.”
- “If you love martial arts but you’re stuck, this is the missing structure you’ve needed.”
