“I needed the shortcut—and you had already done it. Within a week, we were getting leads in. That was massive for us.”
The Hit COVID Landed Was Brutal
Kezia and Alyson are two powerhouse school owners based in Australia. Kezia runs Focus Martial Arts in Brisbane. Alyson leads Family-Focused Martial Arts on the Gold Coast. Both were hit hard by COVID’s aftershocks.
Kezia had 350 students on the books but a reduced team and zero time to waste. She didn’t need theory. She needed execution. Fast.
Alyson lost half her student body after following bad advice from a previous consulting group. She was stuck trying to revive her enrollment while navigating the ever-changing mess that is Facebook advertising.
They were both looking for one thing: a system that actually works.
Here’s the Truth
You can’t scale a school with duct-tape tactics. And you can’t recover from setbacks using outdated methods.
Kezia and Alyson didn’t need more hustle. They needed leverage.
That’s exactly what they found inside 7 Figure Dojo.
The 7FD Framework in Action
When they joined 7FD, they didn’t just get a strategy. They got implementation.
Here’s what changed:
1. Plug-and-Play Marketing
They didn’t have to guess anymore. Our done-for-you ad templates and scripts delivered new leads within the first week. Yes, the first week.
2. CEO-Level Clarity
Instead of getting stuck in the daily grind, they were guided to step back and operate like strategic leaders. That mindset shift alone changed how they made decisions.
3. SOPs That Scale
They implemented simplified systems that their team could follow. From instructor onboarding to life skills programs, the rollout was seamless.
4. Facebook Fixes That Work
We diagnosed why their ads weren’t performing—then showed them how to fix it. No guesswork. Just results.
5. Whole-School Impact
This wasn’t just about marketing. From staff management to retention systems, every area of their business improved.
What Results Look Like
Kezia
- New leads and bookings within 7 days
- Staff systems implemented fast
- Time-saving SOPs = less stress, more consistency
Alyson
- Strategic clarity on her growth path
- Better ROI than previous high-ticket coaches
- Confidence to lead her business, not just survive
“We’ve had other mentors in the martial arts industry—I got more out of this in a short time and could actually implement it.”
Action Steps for You
If you’re in the same boat, here’s what to do:
- Stop DIY-ing it. You’re not supposed to figure everything out from scratch.
- Find a system that works. Then plug it in, don’t overthink it.
- Invest in strategy AND support. Information isn’t enough. You need execution.
- Lead like a CEO. Your school can’t outgrow your leadership.
Book Your Strategy Call
If you’re tired of guessing and ready for a real plan that drives leads, boosts retention, and systemizes growth — book a strategy call with 7 Figure Dojo today.
You’ll get a clear path forward, just like Kezia and Alyson.
“If you’re sitting on the fence—just do it. The return on investment is real, and the systems will set you way ahead of the pack.”
