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Client Info:

  • Client Name: Larry Chasteen
  • School Name: G1 Martial Arts
  • Location: Dalton, Georgia
  • Start Point: ~130–135 students, struggling with lead follow-up, running himself ragged, lacking systems
  • Current Result: 163+ students, $40K+ annual revenue increase, structured team, freedom to set working hours

Intro Quote:

“Don’t hesitate—just jump in and do it. It is worth it 100%.”

What Was the Challenge?

Larry started G1 Martial Arts out of his garage with a mission to make martial arts accessible. Over the years, the school grew organically, but by 2020, he was burning out—working 5 a.m. private sessions just to make ends meet and relying mostly on word of mouth.

Despite having a strong background in sales, Larry struggled with predictable lead generation, coach development, and systematizing the business. COVID pushed him into full-time entrepreneurship, but without structure, he was at risk of plateauing—or worse, burning out.

What Changed After 7FD?

  • Lead Flow Solved: Facebook ads now bring consistent, qualified leads—“blown the business out of the water”
  • Systems in Place: Implemented proven structures for onboarding, pricing, down payment models, and student tracking
  • Coaching Team Built: Developed and empowered assistant coaches with a training framework
  • Reclaimed Time: Set clear hours and boundaries—no more 5 a.m. classes just to scrape by
  • Massive ROI: Made back the entire investment in the program within 90 days

Results Section:

Student Count: 135 → 163+
Revenue: +$40,000/year (projected)
Freedom: No more early mornings; runs his business instead of it running him
Milestone: First time consistently paying coaches and scaling sustainably

Quote from Client:

“Every practice you guys gave us has worked. I added four students just yesterday.”

“Before, I couldn’t get people in. Now, we’ve got consistent leads and systems. You’ve helped me build a team—and a business.”

“The peace of mind you’ve given me… I finally have a life outside the school.”

Final Callout:

“I made my money back. I don’t even care what I paid because what you’ve given us is worth far more. If you’re thinking about it—stop. Just do it.”

QUOTE HIGHLIGHTS SECTION:

  • “I started in my garage—now we’ve added over $40K in revenue.”
  • “We were stuck. Now we have a system that works every time.”
  • “The coaching calls, the accountability—it’s all top tier.”
  • “I’ve had other coaches. You all genuinely care—and it shows.”
  • “My business was running me. Now I run it.”
  • “I couldn’t get people in before. Now, Facebook ads are killing it.”
  • “You’ve helped me build a team and I’m finally paying my coaches.”
  • “The resources you gave us—we print them, study them, use them. Every one of them works.”
  • “This is the best thing I’ve done for my school. Period.”
  • “There’s no hesitation—just do it. It’s 100% worth it.”

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