Client Info:
- Client Name: Ivan Rolls
- School Name: Family Martial Arts
- Location: Cheshire and North Wales, UK
- Start Point: 8 locations, ~1,200–1,300 students
- Current Result: Systematized and optimized business model with actionable strategies in progress
Intro Quote:
“Within the first 10 minutes, Jennifer gave me value. The advice was genuine, proper, and decent—because she’s been there and done that.”
What Was the Challenge?
After over two decades in the martial arts industry and scaling to eight locations, Ivan faced a common challenge for large schools: maintaining operational excellence at scale.
His biggest issue was the lack of systematization and a desire for better optimization across all areas. Despite working with various coaches in the past, he was looking for someone who could truly diagnose quickly and offer practical solutions rooted in real-world experience.
🔄 What Changed After 7FD?
- Diagnosed the Over-Reliance on a Membership Model
Shifted toward a more balanced and profitable program-based structure. - Clear Strategic Roadmap
Ivan now has a detailed action list informed by expert insights—something he’s actively working through. - Precision Coaching
He received tailored advice, not one-size-fits-all solutions. Every suggestion was aligned with his unique business needs. - Improved Decision-Making Framework
Ivan was coached not just on what to do, but how to think through his decisions with long-term success in mind.
📈 Results Section:
Student Count: ~1,200–1,300 (stable at scale)
Business Model: Shifted toward higher-profit program structure
Milestone: Clarity on systemic weaknesses and a strong implementation plan for long-term growth
Quote from Client:
“You identify problems very quickly. From the very first chat, you nailed the issue—too much focus on memberships, not enough on programs.”
“Every time we talk, I come away with something incredibly valuable. I have a big list of actions now, and the advice has been world-class.”
Final Callout:
“If you’re even thinking about it—just speak to her. You’ll see value in the first 10 minutes. It’s proper, decent advice from someone who’s done it themselves.”
QUOTE HIGHLIGHTS SECTION:
- “We’ve been teaching for 25 years and still going strong, but I needed better systems to scale right.”
- “Jennifer helped me realize we’d gone too far into a membership model. That insight alone was worth it.”
- “She spots issues instantly and gives advice that’s actually specific to your dojo’s needs.”
- “The coaching has been absolutely incredible—easily some of the best I’ve had.”
- “I’ve worked with a lot of coaches. What’s different here is the speed and quality of the insights.”
- “This isn’t cookie-cutter. It’s real, tested, dojo-specific strategy.”
- “I came away from every call with valuable actions I could implement right away.”
- “Even people in the industry were asking me, ‘What’s going on? You seem dialed in.’”
- “It’s not just coaching—it’s empowering decision-making with experience behind it.”
- “You’d be crazy not to at least have a conversation. It’ll be the most valuable 10 minutes of your month.”