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Client: Paula Valdovinos, Co-owner of Auburn Martial Arts Center & Maple Valley Martial Arts
Location: United States
Timeline: 14+ months
Starting Point: 20 students | ~$2,000/month
Today: 160+ students | $30K+/month as of August

“We’ve grown past $30,000/month—and it still feels surreal.”

When Paula and her husband reopened their schools after COVID, they were down to just 20 students and $2,000 a month. Her husband was working long, exhausting shifts in security to keep the family afloat. They were drained and searching for a way forward.

“I prayed for a solution—and 7FD was the answer.”

What Changed with 7FD

  • Consistent Leads: The proven Facebook ad system started producing right away, bringing steady leads into both schools.
  • Better Enrollment Model: Moved from outdated month-to-month tuition to premium 6- and 12-month programs.
  • Team Growth: Brought on staff and created systems, transforming from a side hustle into a true business.
  • Lifestyle Freedom: Within 3 months, Paula’s husband left his 12-hour/day security job to teach full time.
  • Structured Growth: Added renewal systems, upgrade processes, and programs like Black Belt Leadership to keep students engaged and moving forward.

“Someone told me, ‘Get ready.’ I had no idea what was coming—but they were right. It’s been a whirlwind.”

Results

  • From 20 to 160+ students in just over a year
  • From $2K/month to $30K+/month in recurring revenue
  • 13 new students signed up in August
  • 9 renewals secured in the same month
  • Preparing upgrades ahead of October testing
  • Team and programs in place to support long-term growth

“We signed up 13 new students and had 9 renewals in one month. That’s the kind of momentum that makes $30K/month possible.”

Paula’s Advice for Other School Owners

“If you’re on the fence—just do it. Don’t wait. You won’t believe how fast things can change.”

Quote Highlights

  • “We went from 20 to 160 students in just 14 months.”
  • “From $2K/month to $30K/month—and my husband quit his job.”
  • “We flipped our pricing and everything changed.”
  • “We signed up 13 new students and had 9 renewals in a single month.”
  • “I prayed for an answer—and 7FD was it.”
  • “The first three months were a whirlwind in the best way.”
  • “We built a real business with a team in place.”
  • “If you’re on the fence, just do it. You’ll thank yourself later.”
author avatar
Jennifer Waters
At 7 Figure Dojo, our mission is to help service-driven businesses grow sustainably—without losing the heart of why they started in the first place. We specialize in helping founders who want to make an impact through what they offer: whether that’s martial arts, tutoring, fitness, or any other business built on real relationships and real results.

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