đ¤ Client Info:
- Client Name: Ashley Hudson
- School Name: Desert Dynasty Mixed Martial Arts
- Location: Alamogordo, New Mexico
- Start Point: Post-COVID, few leads, minimal systems, struggling to retain students
- Current Result: 11 new student enrollments in 5 weeksâall organic
đŹ Intro Quote:
âThis has probably been one of the best investments weâve made in a very long time.â
â What Was the Challenge?
Desert Dynasty MMA, a small family-run gym in New Mexico, was hit hard by COVID. With no experience in online formats and limited cash flow, Ashley and her team scrambled to pivot. Their lead follow-up and enrollment systems were breaking down, and they couldnât consistently attract or retain students. With dwindling participation and no reserves to fall back on, their future was uncertain.
â What Changed After 7FD?
- 𧲠Lead Flow Reignited: 11 new students enrolled in just a few weeksâwithout running ads
- đ§Ž Better Tracking Systems: Organized student and lead management for more consistent follow-up
- đ Hybrid Program Launched: Successfully offered a mix of in-person and online training, especially popular with parents
- đ Business Operations Upgrade: Transformed the way they run the business, with clearer systems and goals
- đĄ Confidence in Growth: A renewed outlook on future investments and gym sustainability
đ Results Section:
New Enrollments: 11 students in 5 weeks
Marketing Spend: $0 (organic + word of mouth only)
Milestone: Revamped enrollment system and hybrid program offering
đŁ Quote from Client:
âWeâve never had an influx like that⌠just in the past few weeks, we enrolled 11 students. For us, thatâs huge.â
âThis wasnât an investment in equipmentâit was an investment in how we run our business, how we bring in students, and itâs already paying off.â
đŻ Final Callout:
âDo whatever it takes. Iâd say to any small gymâif youâre thinking about it, just do it. I have no regrets at all.â
đĽ QUOTE HIGHLIGHTS SECTION:
- âWithin the past few weeks, we enrolled 11 new students. Thatâs huge for us.â
- âWe’ve never had an influx like that.â
- âThis has been one of the best investments weâve made in a long time.â
- âWe had no cash flow, but we knew we needed something. This was it.â
- âWeâve completely revamped our entire enrollment system.â
- âThis wasnât just about equipmentâit was about how we run our business.â
- âNow we can track leads and students more effectively.â
- âThe hybrid model has been really popular with parents.â
- âAll the enrollments were organicâno ads at all.â
- âI have no regrets at all. 100% worth it.â