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👤 Client Info:

  • Client Name: Ashley Hudson
  • School Name: Desert Dynasty Mixed Martial Arts
  • Location: Alamogordo, New Mexico
  • Start Point: Post-COVID, few leads, minimal systems, struggling to retain students
  • Current Result: 11 new student enrollments in 5 weeks—all organic

💬 Intro Quote:

“This has probably been one of the best investments we’ve made in a very long time.”


❌ What Was the Challenge?

Desert Dynasty MMA, a small family-run gym in New Mexico, was hit hard by COVID. With no experience in online formats and limited cash flow, Ashley and her team scrambled to pivot. Their lead follow-up and enrollment systems were breaking down, and they couldn’t consistently attract or retain students. With dwindling participation and no reserves to fall back on, their future was uncertain.


✅ What Changed After 7FD?

  • 🧲 Lead Flow Reignited: 11 new students enrolled in just a few weeks—without running ads
  • 🧮 Better Tracking Systems: Organized student and lead management for more consistent follow-up
  • 🔁 Hybrid Program Launched: Successfully offered a mix of in-person and online training, especially popular with parents
  • 📊 Business Operations Upgrade: Transformed the way they run the business, with clearer systems and goals
  • 💡 Confidence in Growth: A renewed outlook on future investments and gym sustainability

📊 Results Section:

New Enrollments: 11 students in 5 weeks
Marketing Spend: $0 (organic + word of mouth only)
Milestone: Revamped enrollment system and hybrid program offering


🗣 Quote from Client:

“We’ve never had an influx like that… just in the past few weeks, we enrolled 11 students. For us, that’s huge.”

“This wasn’t an investment in equipment—it was an investment in how we run our business, how we bring in students, and it’s already paying off.”


🎯 Final Callout:

“Do whatever it takes. I’d say to any small gym—if you’re thinking about it, just do it. I have no regrets at all.”


🔥 QUOTE HIGHLIGHTS SECTION:

  • “Within the past few weeks, we enrolled 11 new students. That’s huge for us.”
  • “We’ve never had an influx like that.”
  • “This has been one of the best investments we’ve made in a long time.”
  • “We had no cash flow, but we knew we needed something. This was it.”
  • “We’ve completely revamped our entire enrollment system.”
  • “This wasn’t just about equipment—it was about how we run our business.”
  • “Now we can track leads and students more effectively.”
  • “The hybrid model has been really popular with parents.”
  • “All the enrollments were organic—no ads at all.”
  • “I have no regrets at all. 100% worth it.”

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