Martial Artists Talk Legacy. But Are You Actually Building One?
Most school owners say they want a legacy. But they’re stuck running every class, chasing new students, and living month-to-month.
That’s not a business. That’s a job with branding.
Jon Bullock, a self-defense school owner in the UK, knew he needed more than another flashy promotion. He needed a scalable model that honored his values.
And he built it in 4 months.
“I Didn’t Want Quick Hacks. I Wanted a Long-Term Model That Works.”
Jon had tried martial arts coaching programs before.
But they were all about short-term tactics.
“It was always about the next £200 promotion. What I wanted was a real business model—one that would let me grow sustainably and still be proud of the school I was running.”
When he found 7 Figure Dojo, everything changed.
The 7FD Growth Model Jon Implemented
1. Program-Based Positioning
Jon reframed his classes as mission-driven programs.
Not casual drop-ins. Not after-school alternatives. These were structured paths for growth.
2. Value-Based Pricing
He raised his prices with confidence. Because the offer wasn’t just classes—it was transformation.
3. Higher-Quality Students
The shift in messaging filtered out the price-shoppers. He attracted families aligned with his values and committed to growth.
4. Adaptable Systems
7FD strategies were tailored for a UK market. Same principles. Localized application.
5. Path to Freedom
With systems in place, Jon could finally step back from the day-to-day. And start building a school that runs without him.
“The systems don’t water down your school—they help you run it on purpose.”
Results That Actually Matter
- Built a scalable program structure
- Increased prices without compromising values
- Attracted better-fit, longer-term students
- Created systems for operational autonomy
Jon stopped competing with other extracurriculars. He became a category of one.
“We’re not just another after-school option anymore. This is something students commit to.”
Jon’s Advice to Fellow Instructors
“If you love what you do but aren’t getting what you want out of it, get the right help—from people who’ve actually built what you want to build.”
“7FD doesn’t give you theory. They give you systems they actually use. You just have to implement and adapt.”
Want a School That Doesn’t Rely on You?
This isn’t theory. It’s implementation. Jon built it in 4 months.
You can too.
Book a Strategy Call with 7 Figure Dojo and start building a school that runs without you.
