Client Name: Tony and Amy Mathers
School Name: Eternal Warrior BJJ
Location: Bentonville, Arkansas
Start Point: ~82 students, 15 of which were kids; struggling financially with high churn and low profit
Current Result: 139 students, thriving kids program, 4% churn, operating dual mats, strong family-run structure
Intro Quote:
“In 2022, we were selling personal possessions to survive. By the end of 2023, we had a great Christmas, a growing school, and our entire family working together.”
What Was the Challenge?
When Tony and Amy joined 7 Figure Dojo, they were burned out, juggling two businesses, and unsure how to grow their martial arts school. Despite years of training and passion, they lacked the systems, tools, and coaching tailored to the unique needs of a Jiu-Jitsu school. Their kids program was almost non-existent, student retention was low, and they were close to shutting the doors.
What Changed After 7FD?
- Built a robust and engaging kids program from scratch
- Reduced churn from 8-9% to just 4%
- Transitioned from disjointed efforts to a unified, family-run business
- Expanded facilities with dual mat space and wall pads for the first time
- Increased monthly student sign-ups and overall enrollment
Results Section:
Student Count: 82 → 139
Revenue Stability: From survival mode to sustainable operations
Milestone: Built and scaled a kids program, opened dual mat training space, established family-run business
Quote from Client:
“We had no clue how to build a kids program. Now our daughter runs it, and we have all these kids excited to be here every day.”
“There was literally no bandwidth before. Now we have systems, support, and family all involved. It’s changed everything.”
Final Callout:
“If you feel like your back’s against the wall, you have nothing to lose. I should’ve done this sooner. You need a coach. Do it.”
QUOTE HIGHLIGHTS SECTION:
- “We went from 82 to 139 students and dropped our churn to 4%.”
- “2022 was survival mode. Now we’re thriving as a family-run school.”
- “This was our third coach. Third time’s the charm.”
- “I used to feel like I was taking crazy pills. Now I have real support.”
- “The moment we implemented the system, we started getting real traction.”
- “Our kids are excited to train and be part of the business.”
- “We finally built a kids program that actually works.”
- “The trust came from seeing immediate changes and long-term results.”
- “We used to think 200 students was a dream. Now it’s a plan.”
- “Everything changed when we stopped doing it alone and got real coaching.
