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Client Info:

  • Client Name: Craig Reid
  • Location: Scotland
  • Start Point: ~415 students
  • Current Result: ~460 students

Intro Quote:

“You’ve helped us grow a lot in just a couple of months.”

What Was the Challenge?

Craig had built a respected kickboxing school over two decades, focused on community and quality training. But like many seasoned school owners, growth had plateaued, and the team was resistant to implementing rigid systems. Structure felt like a threat to the freedom they valued.

What Changed After 7FD?

  • Prioritized team development and internal communication
  • Embraced structured systems like scripts and procedures
  • Shifted mindset: realized “structure creates freedom”
  • Saw rapid student growth in a matter of months
  • Clarified core values, mission, and niche

Results Section:

  • Student Count: 415 → 460+
  • Milestone: Established strong operational systems that scaled team efficiency and school culture

Quote from Client:

“You’ve helped us grow a lot in just a couple of months.”

“Initially, we resisted structure, but we’ve come to see that structure creates freedom.”

Final Callout:

“Our greatest growth has always come from mentorship or coaching. Every big leap has come from that investment. Trust your gut and commit.”

Quote Highlights Section:

  • “We’re just shy of 460 students now—up from 415 when we joined 7 Figure Dojo.”
  • “You guys helped us grow a lot in just a couple of months.”
  • “Initially, we resisted structure, but we’ve come to see that structure creates freedom.”
  • “Teamwork and communication have been our top priorities.”
  • “Every big leap has come from investing in mentorship.”
  • “Defining our core values and vision helped us stay on track.”
  • “We’re a family martial arts club—not a fight club—and knowing that has been key.”
  • “Emotional intelligence and self-awareness are just as important as persistence.”
  • “Structure used to feel like the enemy—but it’s actually the path to freedom.”

“You need to commit fully and trust the process.”

author avatar
Jennifer Waters
At 7 Figure Dojo, our mission is to help service-driven businesses grow sustainably—without losing the heart of why they started in the first place. We specialize in helping founders who want to make an impact through what they offer: whether that’s martial arts, tutoring, fitness, or any other business built on real relationships and real results.

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