If You Know You’re Undercharging, This Is for You
Most school owners are doing everything right—except pricing.
Sarah-Beth Gosselin was no exception. For three years she ran a martial arts school with passion, integrity, and skill. But when it came to pricing? She followed the lead of her former instructor.
“I realized I was way undercharging,” she said. And when she finally joined 7 Figure Dojo? The changes came fast.
The Truth Bomb: Pricing Isn’t a Math Problem. It’s a Confidence Problem.
Most owners think they just need a better spreadsheet. But the real issue?
They’re scared to charge what they’re worth.
Sarah waited two years before pulling the trigger. Not because she didn’t trust 7FD. But because she didn’t yet trust herself.
Sound familiar?
The 7FD Method That Shifted It All
Within weeks of joining, Sarah stopped winging it and started selling.
Here’s what changed:
- Pricing Power — She restructured her offers into 6- and 12-month premium programs. No more month-to-month. No more discounts.
- Sales Confidence — She learned how to communicate value, not defend cost. Every call became a chance to lead, not beg.
- Live Coaching — She showed up to weekly calls with real-time problems and left with tactical, step-by-step solutions.
- 1-on-1 Accountability — No hiding. Every week, she was asked: What did you implement? What’s next?
- Team Growth — Within months, she had grown enough to hire her first full-time assistant.
Her words?
“It sounds simple, but I just needed permission to charge what I’m worth—and the tools to actually do it.”
Why It Worked (When Nothing Else Had)
Sarah had the knowledge. What she didn’t have was the execution.
She credits her growth to:
- Live Weekly Strategy Calls that gave her tactical tools to implement now, not someday.
- Direct Accountability that kept her from procrastinating or second-guessing.
“I can’t hide. You ask where I am, what I’ve done, and what I need help with. It keeps me moving, even when I’m discouraged.”
What She’d Tell Another School Owner
“I wish I started this two years ago.”
That’s what Sarah says now.
Her advice?
“If I had this from the beginning, I’d be so much further ahead. Wherever you’re at—just go for it. It will revolutionize your school.”
Takeaways for Any School Owner
- Your pricing reflects your confidence, not your market.
- If you’re waiting until you “feel ready,” you’ll wait forever.
- Real growth happens with structure, support, and strategy—not solo hustle.
You Don’t Need More Time. You Need a Better System.
Sarah did more in four months with 7 Figure Dojo than she had in two years on her own.
So if you’re sitting on the fence, ask yourself:
Where do I want to be in four months?
Then go do something about it.
Ready for your own transformation? Book a Free Strategy Call
