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When Justin Potvin joined 7 Figure Dojo, he was running on fumes.

“I used to feel like I had to figure it all out alone,” he said.

Marketing. Planning. Strategy. Operations. Justin was trying to juggle it all. And it showed.

The Pre-7FD Reality

  • ~190 students
  • Revenue under $20K/month
  • No real marketing system
  • No predictable growth engine

It was all hustle and hope. He knew there was potential in his school, but he couldn’t crack the code alone.

He had the students. He had the work ethic. But what he didn’t have was structure.

The Game-Changer: Structure + Support + Strategy

Once Justin joined 7FD, the guesswork disappeared.

He didn’t just get a “program.”

He got a plan. A team. And a strategy tailored to his school.

“Now, I feel confident walking into each month knowing exactly what to do. I’m not just guessing anymore.”

Here’s what 7FD delivered:

  • A step-by-step path to scale
  • Strategic insight on where to focus energy
  • Hands-on help with ads, follow-up, and communication
  • A full support team he could count on

That clarity alone was worth it. But the numbers? They speak for themselves.

The Results

  • +40 net new students
  • Revenue now averaging $20K–$25K/month
  • $5K/month boost in recurring, predictable income
  • Way less stress
  • Way more momentum

“No matter the month, I know we’re at least $5,000 ahead of where we used to be.”

More Than a Program: A Team That Has Your Back

One of the biggest shifts for Justin wasn’t just the strategy.

It was the support.

“It’s not just a program. It’s a support team backing you up.”

And that support gave him something even more valuable than revenue:

Confidence.

“The biggest shift? Confidence. I know exactly what to focus on each month.”

His Advice to Other School Owners

“You can try to learn this all yourself—or you can get a mentor. 7FD is like finding the right instructor for your business. Don’t waste time guessing.”

Justin nailed the analogy:

“Sure, you can learn online. But it’s not the same as being trained by someone who knows what works.”

The Bottom Line

Justin went from guessing alone to growing with purpose.

In 6 months, he:

  • Grew from 190 to 230+ students
  • Added $5K/month in recurring revenue
  • Built a predictable, repeatable system
  • Replaced stress with strategy

This is what happens when you stop hustling in the dark and start scaling with a proven plan.

And for Justin, that made all the difference.

Ready to scale your school like Justin? Book a Free Strategy Call

author avatar
Jennifer Waters
At 7 Figure Dojo, our mission is to help service-driven businesses grow sustainably—without losing the heart of why they started in the first place. We specialize in helping founders who want to make an impact through what they offer: whether that’s martial arts, tutoring, fitness, or any other business built on real relationships and real results.

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