From Burnout to Breakthrough
When Paula and her husband reopened Auburn Martial Arts Center after COVID, they had just 20 students and a modest $2K/month coming in. Her husband was working 12-hour days, 7 days a week in a draining security job. They were burned out and barely holding on.
“We were burnt out. I prayed for a solution—and 7FD was the answer.”
Fourteen months later, they’re running a thriving school with 129 students and consistently bringing in over $20,000/month.
Here’s how it happened.
What Changed with 7FD
The turnaround wasn’t magic. It was a system.
1. Plug-and-Play Lead Generation
Paula launched a proven Facebook ad system through 7FD that immediately started driving qualified leads. No guesswork. No time wasted. Just predictable, trackable traffic that converted.
2. Premium Pricing = Premium Clients
She ditched outdated pricing and rolled out structured 6- and 12-month programs at higher rates. The result? More commitment, more cash flow, and a more serious student base.
3. Built a Real Business
With revenue up, Paula brought on employees, freeing her from day-to-day chaos. Her husband was able to quit his job within 3 months and teach full time—doing what he loves.
“Someone told me, ‘Get ready.’ I had no idea what was coming—but they were right. It was a whirlwind.”
The Results
- From 20 to 129 students in just 14 months
- Grew from $2K/month to over $20K/month recurring
- Hit $20K+ for 4 straight months (and climbing)
- Built a team to support scale and sustainability
- Gained time freedom to focus on their passion, not survival
“We love 7FD. It completely changed our life.”
Paula’s Advice to Other School Owners
If you’re sitting on the fence, here’s her message:
“Just do it. Don’t wait. You won’t believe how fast things can change.”
Why This Matters
Paula’s story isn’t unique. It’s what happens when you get the right systems, the right support, and the right strategy. She went from burnout to a booming business in just over a year.
And she’s just getting started.
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